The concept of infusing Artificial Intelligence into legal technology solutions started at the onset of the digital age, around the time when smartphones became widely available and AI began to be practically applied to optimize user experiences based on prior user behavior. Brands that rushed to develop and incorporate AI into their products and services included global flagship companies such as Amazon (Alexa), Apple (Siri), and subscription-based organizations, Netflix and Spotify, that began to feature the ability to provide AI-based recommendations to users.